In real estate, new technologies promise faster decision-making and more efficient revenue generation. In practice, however, AI alone does not change outcomes if teams do not know how to use it or integrate it into their daily work. This insight sits at the core of eVoost AI, a platform that combines artificial intelligence with a practical, revenue-driven marketing approach.
Sergio Martín Rivero , CMO at eVoost AI and founder of La E Factoría , brings deep expertise in revenue marketing to ensure that technology is always tied to measurable business outcomes. His experience consistently shows that evaluating every action by its real impact on revenue, rather than surface-level activity metrics, is what turns technology from just another tool into a true growth engine.
As part of this model, members of La E Factoría’s team work directly within eVoost AI projects with a clearly defined role: acting as the bridge between the platform and client teams. Their responsibility is not to replace internal teams, but to provide the human layer that enables effective AI adoption. This includes translating data and insights into practical decisions and helping teams focus on the opportunities that truly move the business forward. Through this collaboration, technology becomes operational rather than theoretical.
There is also a reciprocal dynamic at play. While eVoost AI has influenced La E Factoría through a strong tech-first mindset, La E Factoría reinforces the importance of keeping people at the center of every deployment. The combination of advanced technology with structured human guidance is what allows AI to deliver on its promise in real estate.
In Sergio’s words: «AI can orchestrate decisions at scale, but the most critical elements in real estate remain human. Reading emotional signals, understanding local context, building trust, and closing deals all depend on people. Technology alone does not create impact. It only becomes powerful when it is applied by humans who know how to use it.”
