Liquid Market Profiles: A Simpler Way to Understand Today’s Real Estate Buyer
Real estate teams still rely on buyer personas and intuition to understand demand — but today’s buyers move across countries, compare dozens of options online, and make decisions in ways that don’t fit static profiles.
That’s why eVoost AI uses Liquid Market Profiles (LMPs): a simple, dynamic way to understand how a buyer actually decides, not just who they are.
What Is an LMP?
An LMP is a real-time behavioral profile that explains:
- Why someone is buying
- What limits their ability to act
- How they plan to use the home
- How they make decisions
They’re called “liquid” because a buyer doesn’t behave the same way in Madrid as they do in Miami — or in a first residence versus a lifestyle purchase. LMPs adapt with each project, market, and interaction.
The 4 Signals Behind Every LMP
- Motivation – the reason behind the purchase.
- Dominant Constraint – price, ROI, safety, or amenities.
- Home Use – how the space fits into their life.
- Decision Style (DISC) – whether they choose through data, emotion, speed, or reassurance.
These four signals give a clearer picture than any demographic persona ever could.
How eVoost AI Uses LMPs
Before a project launches, our Predictive AI identifies which LMPs represent around 80% of real demand for that development. After launch, Analytical AI measures which profiles convert fastest and adjusts messaging, nurturing, and prioritization automatically. The result: a living buyer model that updates as the market responds.
Why Developers and Brokers Use LMPs
Developers get clarity on:
- Who will actually absorb units
- How to shape pricing and unit mix
- Which narratives matter in each market
Brokers get:
- Faster qualification
- Clear communication cues
- Messaging matched to each buyer’s decision style
In short: LMPs remove guesswork from sales.
Why This Matters
Markets are global. Buyers behave differently everywhere. LMPs give teams a clearer, more adaptive way to understand demand — and a smarter foundation for selling real estate in 2025 and beyond.
