Yes, AI can also win the hearts of homebuyers

eVoost turns independent agents into the most effective salespeople and translates interactions measured down to the last detail into much more predictable sales for developers.

Of all the words that come to mind when referring to the real estate world, the most unlikely is emotional. And yet, the core of the business of eVoost, a Spanish startup based in Abu Dhabi and sponsored by one of the investment vehicles of the capital of the United Arab Emirates, is essentially based on that concept.
Abu Dhabi is the mecca of the petrodollar. There, anything is possible, although always with the air conditioning on full blast and subsidized by a government that knows it needs to soften the desert to retain the loyalty of a population that is 90% expatriate. Hub71, the fund that put $1.4 million in the hands of Cristian G. Pastrana and Koh Onozawa, must have seen it very clearly: it wanted the co-founders to be based in its area. The first entrepreneur, Pastrana (CEO of eVoost), is from Asturias and knows a lot about real estate development. In fact, he still runs his own company, El Sol Grupo Inmobiliario. With a Japanese father and a mother who is half Spanish and half Filipino, Onozawa has appeared on Forbes’ lists of promising young people and co-founded Alicante-based Bit2Me, a cryptocurrency trading platform.

The other key term in this proposal is artificial intelligence. Thanks to AI, eVoost transforms the entire market research, marketing, and sales process associated with the developer’s activity, so that the developer “only has to worry about having the necessary funds and the location where they want to build the residential development.” This layer of AI, shaken up in the cocktail shaker of the current LLMs (OpenAI with ChatGPT, Google with Gemini, Anthropic with Claude), works with “four very clear and reasoned outputs” and allows the customer who purchases the software to do little less than read the future. Packed with big data, it tells them who is going to buy the apartments, what type of product they should design, what the best pricing strategy is, and where the competition is lurking. What used to be an industrious human task is now catapulted by technology.

After the execution of that first step, where the development is planned and executed without leaving any loose ends, it is time for marketing. In Malaga, the co-founders explain, selling a residential building can be more challenging than in a working-class neighborhood in a forgotten inland city. The Costa del Sol is an international area, and buyers may come from Poland, Belgium, Norway, and Mexico. “If you need to capture the interest of 14 different nationalities, eVoost offers you a marketing strategy in 14 different languages.”

So algorithmic and mathematical, AI is capable of taking the interested party on an “emotional journey.” “We have studied the entire sales process, the decision-making elements, and digitized it from start to finish. When you enter the funnel, the content adapts to your emotions and psychological profile.” The first contact—and, in fact, almost all subsequent contacts—is made with an autonomous agent that can also act from a social network or through WhatsApp and has been designed to adapt to the interlocutor and enrich the CRM in the process. If the interested party has a family and is looking for a spacious apartment, they will be shown those options directly; if they are fond of running or swimming, they will be given an overview of the best places to do so. “With AI, everything is very precise, and in the end, what you have is a sales call center with the best salespeople. They are all AI agents plus two humans selling 10,000 units. The same agent has no limits: they are also able to calculate your mortgage. Metrovacesa has more than 90 salespeople, and it is impossible for all of them to be perfect. Our agents achieve this, and they also work 24/7 and are multilingual.” While conversion rates in Spain remain below 2%, with eVoost they climb to 45%.

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